i3 seminar “Analysis of online participation” will welcome
Inès Chouk and Zied Mani
Can connected objects generate consumer resistance?
A netnographic study
Inès Chouk is a Senior Lecturer at ThEMA (Economic Theory, Modeling and Applications -UMR 8184), Cergy-Pontoise University
Zied Mani is a Senior Lecturer at the Marketing Techniques Department, Paris Nanterre University
Article to read in preparation for the session:
Inès Chouk et Zied Mani (2016). Les objets peuvent-ils susciter une résistance de la part des consommateurs ? Une étude netnographique. Décisions Marketing, 84:19-41
Abstract: This study focuses on consumers’ resistance to smart and connected things through their discourses on the web. It provides insights into the barriers to their use and the factors that may hamper their growth. The netnographic study identifies three types of resistance factors: system-related factors, smart and connected things-related factors, and consumer-related factors. Moreover, it highlights two expressions of resistance: the “conspiracy” discourse and the “rational” discourse.
To receive the texts and indicate your attendance at this seminar session, please register here.
i3 seminar “Analysis of online participation”
The “Analysis of Online Participation” (APeL) seminar aims to develop reflection on approaches to the use of data about the online usage and participation. The seminar is a place for researchers from various backgrounds to meet and exchange knowledge, practices and know-how. At each session, the seminar guests present and discuss the “making of” of one of their researches: construction of the survey, specificities of the data engineering implemented, tools for capturing / building corpora, analysis strategies and tools used, etc.
Information and registration
The seminar is open to all. Please register here to participate in this session.
Date: April 1st, 2021, from 10:30 to 12:30
The session will be held (in French) by videoconference.
Contact: Alexandre Mallard or Valérie Beaudoin
Find out more about the programme and the rules of the seminar
Photo source: Ines Chouck, Twitter, 2018.